Gant is the child that grew up in a New England Prep school and moved to Europe with his diplomat father to complete college. While they’ve dabbled in minimalism in previous collections, this is the first collection in which there is a heavy influence from the Stockholm fashion scene. Brogues have been substituted with Chuck Taylor’s, Chinos have become wide set cropped jeans, and their signature button down has been converted into every top you can think of.
Gant Rugger presents its first fully European collection in line with the transition from mainstream prep into the minimalistic nature of ACNE Studios and APC. Rugger was at the helm during the evolution of menswear, outfitting peacocks on the streets of Pitti Uomo since its relaunch in 2010. This launch marks the last collection of the Creative Director Christopher Bastin, before Filippa Hallstensson AKA FiFi takes helm of his brainchild.
This collection delves deep into everything shirt related. Having basically created the modern button down, Gant pays homage to the box pleat, as seen in the Rugger Short Parka, and the Rugger Windblown Oxford Shirt Blouson. Along with their experimentation in shirting, they have focused almost exclusively on a pinstripe pattern, incorporated in a Fishtail Parka, a Coaches Jacket, and a multitude of Pants.
Check out the collection video shot entirely in analog, creating an homage to youth and all things beautiful, and be sure to shop the collection before everything good sells out. Make sure to catch yourself up on the renovated american sportswear at gant.com/gant-rugger.