Eidos Napoli’s Spring Summer 2016 Campaign “La Casetta in Sabbia” or little house in the sand, follow the CEO of Marni, Gianni Castiglioni’s signature style at his beach house in Formentera, Spain. Eidos’ Creative Director, Antonio K. Ciongoli’s SS16 collection is a visual representation of not only Gianni’s style but also the image of Eidos Napoli. Antonio has a deep understanding of the fashion world and has recognized the movement to men’s streetwear (i.e. sweatpants). His response, “Look, I was a skater kid growing up, and I know that the sort of sweatpants athleisure thing is happening now. But a pair of sweatpants just isn’t us.”
With that, this collection follows his story of casual suits and an overall relaxed bohemian take on classic sportswear with an Italian vibe. Muted earth tones are throughout the whole collection with an emphasis on “the put together rugged man.” Be on the lookout for the collections hitting stores like Nordstrom.