Craig Green X Björn Borg


Craig Green breaks into the sportswear market with an Autumn Winter 2016 collaboration with famous tennis player Björn Borg. This collection is a great start to hopefully a continuing relationship between the two designers. Craig Green continues with his abstract minimalist look with this futuristic collection. Technical fabrics are incorporated into every piece, with specific attention to the draw string through its incorporation into raincoats and leggings.

This is a great first sportswear collection from Craig Green, allowing him to step into a lower income market where he has plenty of consumers waiting. His influence has been solidified as of recent through his latest collection falling onto the shoulders of Mugatu from Zoolander 2 and the street style aficionado, Nick Wooster. His extension into pop culture, followed by a perfectly timed collaboration with a lower price point will work perfectly together, allowing lower income fashion enthusiasts to get their hands on his work.

You can find the new collection when Autumn Winter rolls around at Opening Ceremony.

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